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Google Lens: Trending Billboards

The blank page feeling. We all know it (and dread it). This campaign is all about conquering it once and for all so businesses of all sizes can do their best work.

Trending Billboards

Using data from Google Trends, we identified the most searched fashion trends and dressed OOHs across the country . By scanning each billboard with the Google app, you can discover clothes and items that tap into the trend and learn more.

Awards (2023): ANDY Awards Winner, Clio Awards (2x Silver, 1 Bronze), The One Show (Silver & Bronze), D&AD Shortlist