FauxFur01+-+retouched.jpg

Google Lens: Trending Billboards

The blank page feeling. We all know it (and dread it). This campaign is all about conquering it once and for all so businesses of all sizes can do their best work.

Trending Billboards

Using data from Google Trends, we identified the most searched textiles and turned them into scannable OOHs, made of real fabric. By scanning each billboard with the Google app, you can discover clothes and items made of the same materials and learn more about the trends.

Awards (2023): ANDY Awards Winner, Clio Awards (2x Silver, 1 Bronze), The One Show (Silver & Bronze), D&AD Shortlist